10 16 07  |  MEDFORD, MA

The Personality of a Smile

The Natural Dentist knows what smiles say

For those who have ever wondered what their smile says about them, wonder no more. The Natural Dentist, the natural oral care company with clinically proven results, has teamed up with renowned body language expert Patti Wood to tell people what their smile says with a new program called The Smile Personality Analysis.

The Smile Personality Analysis, which lives online at www.whatyoursmilesays.com, hits the road this fall in a mobile tour allowing consumers to interact directly with the brand. The first stop on the tour will be at the Head of the Charles Regatta, on the banks of the Charles River in Cambridge, Massachusetts, October 20–21, 2007.

“A smile is an emotional reaction to a moment or experience, but a natural smile is also a telling sign of someone’s personality,” explains body language expert Patti Wood. “Our smiles are the mirrors of our personality – they express who we are, what we think, and how we perceive the world.”

In the Smile Personality Analysis, there are four different personalities types, The Analyzer, The Driver, The Influencer, or The Supporter. Visitors to the website upload a photo of their natural smile and answer a few quick smile questions. By looking at key indicators in the face and the responses to the questions, The Smile Personality Analysis tool is able to determine the personality type behind the natural smile.

Natural Smile Facts

If the eyes have little smile lines that tilt upward toward the eyebrows and if your lower eyelids lift to conceal your eyes as you smile, then it’s a truly happy smile.

A nose that’s lifted and wrinkled shows playfulness. If you nose-wrinkle when you smile, you may be prone to giggling. If your nose and mouth are raised on one side you may appear sarcastic or reluctant to have your picture taken.

A raised chin shows confidence. If the chin is raised very high, it reads as cockiness or arrogance. A lowered chin suggests a lack of confidence. A lowered chin with the head tilted to the side while looking out the corner of the eye is a classic sign of flirtation.

Raised eyebrows with a smile and eye contact express interest and flirtation. Pulled-down eyebrows combined with little wrinkles emanating from the eyes as one smiles, is a real expression of happiness.

When the cheeks are lifted full and high and deep lines emanate from the nose, it’s an expression of joy. But are you smiling to be social or do you mean it? Cover the lower part of your face in the photo. If your eyes are smiling and your cheeks are raised, then your smile is true.

The lips go up at the corners and may part when you’re truly happy. A polite smile involves just the lips. If you smile to suppress your true emotions your lips will often turn down at the corners.

"We’re an oral care brand that’s passionate about creating naturally strong products that inspire natural smiles," explains Nancy Rosenzweig, CEO of The Natural Dentist.

"When you use The Natural Dentist products, you’re putting nature’s pure and powerful ingredients to work for your whole body health. You benefit from the clinical research behind our product line while enjoying the great taste."

The Smile Personality Analysis is the creation of The Natural Dentist, the company that supports natural smiles with oral care products that contain no alcohol, artificial ingredients, or harsh chemicals. The proprietary Smile Personality Analysis program was developed by The Natural Dentist in conjunction with premier body language expert Patti Wood. Known in the media as “The Body Language Lady,” Patti Wood, MA CSP, has been studying, researching, writing, and consulting on the topic of body language and non-verbal communication for more than 25 years.

About The Natural Dentist

The Natural Dentist is the first consumer brand created to address oral health with whole body health in mind. Our product line offers clinically proven, natural oral care products that promote healthy gums and teeth and provide a safe and healthy alternative to mass market products, many of which contain alcohol, harsh chemicals, preservatives, and artificial dyes, flavors, and sweeteners. Dental professionals recently ranked The Natural Dentist Healthy Gums Daily Oral Rinse the #1 over-the-counter product according to responses in Dental Products Report. The Natural Dentist products are sold at drug, grocery, and natural product stores nationwide and through online retailers.

To learn more about The Natural Dentist, please visitwww.thenaturaldentist.com.

T O P     I N   T H E   N E W S     S E L E C T E D   R E L E A S E S     H O M E